What is a reputation assessment?
A structured evaluation of how stakeholders (investors, customers, employees, etc.) perceive your ESG performance.
Why should a company assess its own reputation?
Align outside signals with internal capacity to assess exposure, sentiment, credibility, and resilience. Examples include:
Capital & Valuation
Reputation influences access to capital, index inclusion, and cost of capital.
License to Operate
Anticipates regulatory/NGO scrutiny and prepares credible responses.
Commercial Outcomes
Protects brand equity, win rates, and retention in ESG-sensitive markets.
Talent & Culture
Ensures internal reality matches external claims—critical for attraction and retention.
Reporting Integrity
Aligns claims, data, and controls to reduce greenwashing risk and assurance issues.
How Our Process Works
Define key geographies, business units, and stakeholder groups; identify priority ESG topics and likely risk vectors.
Collect and review media, social sentiment, NGO reports, rating/ranker feedback, litigation logs, and regulatory signals.
Compare policies, metrics, and governance against peers and frameworks (GRI, ISSB, CSRD/ESRS) to identify credibility gaps.
Apply a scoring model and validate through targeted stakeholder input.
Deliver a reputation heatmap, peer comparisons, and a prioritized action roadmap with playbooks, KPIs, and monitoring guidance.
Reputation is a balance sheet of trust—built by evidence, protected by preparedness, and grown by consistent action.
Henry (Hank) Boerner
Chairman & Chief StrategistKey Questions & Considerations
Materiality refers to the business impact and financial relevance of issues. A reputation assessment ranks perception risk and credibility gaps on those material issues. A reputation assessment also includes response readiness, scenarios, and messaging guidance.
Our assessments draw on multiple sources, including media/social datasets, NGO/regulatory records, rating/ranker feedback, litigation logs, internal policies/metrics, and structured stakeholder interviews. All sources are cataloged and cited in the appendix for auditability.
Yes—findings map to ESRS governance/strategy/IR metrics, flag greenwashing risk, and strengthen controls and evidence ahead of assurance.
We activate the issue playbook: fact-pack, escalation tree, interim statement, stakeholder outreach plan, and corrective-action tracking with clear day-by-day owners.
In six to 12 months, a company can expect fewer/less severe controversies, faster response times, improved stakeholder sentiment, closed control gaps, stronger ratings narrative, and external validation for key claims.
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October 2025 
